Job Description
Job Description
Job Description
SUMMARY
#1 Priority: Create bold, consistent, high-quality visual design that brings the GORUCK brand to life across every touchpoint. From product packaging to apparel graphics to digital campaigns, you’ll ensure our look is tight, on-brand, and ready to perform.
This is a hands-on creative role with a wide scope: customer experience, events, apparel, website, and marketing campaigns. You’ll be the go-to design lead inside Marketing, collaborating across teams and serving as a resource for our Graphic Designer. If you care about brand consistency, design with purpose, and want to see your work show up everywhere from boxes to ads to patches — this is the role for you.
WHAT YOU’LL DO
- Design and deliver visual assets across channels, including but not limited to:
- Customer Experience: box graphic design, product inserts, stickers
- Event patches, signage, and advertisement assets
- Graphic t-shirts and related designs
- Website landing pages, product pages, GIFs, and animations
- Creative for paid ads, email layout and graphics, social, and organic media
- Ensure consistency of brand identity across all visual output.
- Support marketing campaigns with creative assets from concept to final execution.
- Organize and maintain creative assets for efficient reuse and future reference.
- Partner with Marketing, E-commerce, and Brand teams to ensure designs connect storytelling, customer experience, and business goals.
- Collaborate with external partners and vendors to deliver high-quality creative.
- Serve as a creative resource and mentor for the Graphic Designer, providing feedback and guidance (not a direct manager but a team lead).
WHAT YOU BRING
- 5+ years of graphic design experience, preferably in ecommerce, apparel, or lifestyle brands.
- Strong portfolio showing a mix of digital and physical design (apparel, packaging, digital ads, website assets).
- Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign) and ability to deliver production-ready files.
- Motion/animation skills (GIFs, simple video) a plus.
- Strong eye for brand consistency, typography, layout, and storytelling.
- Experience balancing multiple projects with tight deadlines.
- Strong communicator who can collaborate across teams and with vendors.
- A doer’s mindset — from concept sketches to final art, you own the process and push for quality.
WHY GORUCK
- GORUCK-sponsored medical/dental/vision/life and disability insurance plans
- 401(k) retirement savings plan
- Unlimited vacation policy (work hard, take time when you need it)
- Six company holidays
- Unlimited, free entry to GORUCK events
- Always Look Cool with deep discounts on GORUCK gear
- Zero corporate fluff — opportunity to shape the future of a premium brand with a purpose
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